Since 1888, H. F. Meyer's vision took root in Bremen, Germany, giving birth to the legacy we know as LLOYD. The brand was officially registered in 1905, marking the beginning of an extraordinary journey.
In 1925, LLOYD fortified its name with a registered word and design mark, laying the foundation for decades of craftsmanship and innovation. By 1927, the entire company proudly adopted the name LLOYD.
Throughout the years, the Sulingen, Germany location has been the heartbeat of LLOYD's production, a testament to their unwavering commitment to quality and heritage. This dedication was further underscored in 1968 with the introduction of the iconic red stripe—a symbol of meticulous craftsmanship that graces every special LLOYD shoe.
The 1968 collaboration with the German Olympic team was the beginning of a fruitful partnership with Olympia, marking a series of successful endeavors in the years to come. LLOYD's pioneering spirit continued with the launch of one of the first "he and she" programs, featuring the famous Romeo and Juliet twin shoes.
In 1992, LLOYD united old and new company grounds, setting the stage for a state-of-the-art factory. By 2000, the brand inaugurated the "Shoe factory of the future" in Sulingen, a concept that would become a showpiece for the brand.
As LLOYD expanded, a women's shoe collection was introduced in 2001, followed by the launch of the accessories collection in 2004. The brand's global presence was solidified with concept stores in cities like Budapest and Antwerp, emphasizing LLOYD's high standard worldwide.
Today, LLOYD stands as a market leader in many countries in the premium business shoe segment. With over 40 countries as export destinations and 48 concept stores worldwide, the brand continues to set the gold standard in quality and craftsmanship.
2018 marked the golden anniversary of LLOYD's iconic Red Stripe, celebrated both nationally and internationally through various activities and an exclusive special edition. As the brand continues to evolve, the legacy of LLOYD endures—a testament to over a century of excellence in shoemaking.